Following the NWSL’s 2024 kickoff, Just Women’s Sports has returned for its third consecutive year as an official media partner.
The women’s sports multimedia brand renewed the rights to distribute official NWSL game highlights and content across its platforms following a 10% engagement rate for NWSL content on its social posts in 2023. JWS will also continue its presence at NWSL Championship Weekend, including hosting the official Championship Party for the third year in a row.
Julie Haddon, NWSL chief marketing and commercial officer, said the partnership has been beneficial in growing the league’s brand, engaging existing fans and attracting new audiences.
Haley Rosen, CEO and founder of JWS, said the multimedia platform is excited to again partner with the NWSL. “Our goal at Just Women’s Sports is to help leagues and teams grow their audiences by making it easy and fun to be a women’s sports fan,” said Rosen. “With this partnership, we’re able to showcase the league globally.”
The renewal comes on the heels of a new media deal for the NWSL across broadcast partners including CBS Sports, ESPN, Prime Video and Scripps Sports that includes 118 national broadcast matches.
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